The growth phase of any business is like walking a tightrope, with an owner or manager struggling to maintain their footing and balance high in the air. A steady and sustained uptick in sales used to necessitate the immediate hiring of additional sales and support staff, which meant a corresponding increase in overhead. Thanks to today’s technology, that’s no longer the case. Here are three examples of technology that can help a business take steady forward steps through a growth process and beyond:
Expanding Business Reach with Remote Access Tools
The range of services now available remotely means businesses are no longer tied to a brick and mortar location, and they offer owners or managers the flexibility of working whenever and wherever they choose. Technology can make growing a business and staying on top of day-to-day tasks completely painless – CRM software, HD voice, computing in the Cloud, video conferencing options and a remote workforce not only help a business operate smoothly, they provide scalable, cost-saving options.
Customer Relationship Management Made Easy
Staying on top of an expanding list of customers has never been easier, thanks to CRM software, and it’s a vital tool for any business focused on growth. Today’s CRM options go far beyond managing existing clients and suppliers, and allow an owner or manager to monitor marketing initiatives, track prospects and dissect past sales to predict trends. As a business expands, a CRM can be integrated with tools to streamline the sales process such as time-saving click-to-dial and email tracking, which also make it easier for management to run detailed reports and analyze sales data.
Outsourcing Inbound Calls
As a business grows, a major concern is not having the staff necessary to handle inbound inquiries and service calls, which creates the risk of missing out on potential sales or losing existing customers. Call center services offer the ideal way to ensure that new and current customers reach a live person and the response they expect. If an expanding business decides they want to amp up their outbound marketing, an experienced call center staff can also translate a sales script into prescreened prospects.
Increased efficiency, reduced stress and lower overhead are just some of the benefits that technology brings to a growing business. Has your business experienced its own painful growth phase recently? What steps did you take to get through it unscathed?
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